SBAA was founded on a simple idea: sports betting has become part of everyday campus life, and the support available has not kept pace. We focus specifically on sportsbook and sports-betting harm rather than treating every form of gambling as identical.

Our work is peer-led and grounded in lived experience. We partner with colleges on prevention education, provide confidential peer support to students, and help people connect with licensed professional care when they need more than peer support.

SBAA complements existing campus resources. We do not replace counseling, medical care, emergency services, or institutional compliance requirements, and we do not help anyone evade NCAA investigations or conceal reportable misconduct.